Winter Wonderland: 10 must-see winter destinations

Dreaming of snowy landscapes, cozy evenings by the fire and loads of fun? We’ve gathered 10 must-visit winter destinations. Keep reading to discover them all.

As winter approaches, many of us feel the growing desire to immerse ourselves in the magic of snowy landscapes and picturesque towns, surrounded by twinkling decorations and untouched nature. Whether you’re looking for adventures on ski slopes, hikes along frozen lakes, or thermal springs surrounded by a blanket of snow, we’ve rounded up 10 winter destinations that’ll warm your heart, even if skiing is not your thing.

Not a fan of the cold? Check out our guide to warm winter getaways!

1. Rovaniemi, Finland: the magic of the North Pole

Travel to the heart of Lapland

Rovaniemi, the official home of Santa Claus, is a wonderful and unique winter destination. If you’re looking for a snowy paradise full of winter activities, this city on the Arctic Circle is the place for you. You can explore nature with reindeer sleigh rides, snowshoe hike through pristine forests, or hunt for the mystical Northern Lights.

Don’t miss:

  • Santa Claus Village: This is the place to meet the one and only Santa Claus and stroll through his enchanting village. Send a postcard home with Santa’s stamp or receive a certificate for crossing the Arctic Circle. The village is open year-round, but in December the atmosphere is even more magical.
  • Northern Lights hunting: Rovaniemi offers many observation points to see the Northern Lights, even close to the city center. From late August to early April, the nights are long enough to witness this phenomenon in all its beauty.

Book an excursion to Rovaniemi for a complete Lapland adventure. To discover all the unmissable activities, read our article on the best things to do in Lapland.

2. Zermatt, Switzerland: adventure in the Alps

Get a taste for the Swiss Alps

Located at the foot of the Matterhorn, one of Europe’s highest peaks, Zermatt is a dream for winter sports and mountain enthusiasts. This car-free alpine village ensures uninterrupted views of the Matterhorn. Here, you can ski on world-renowned slopes, practice mountaineering, and enjoy delightful après-ski treats. In summer when snow still covers the peaks, you can even see a herd of goats crossing the village every morning and afternoon.

Don’t miss:

  • Matterhorn Glacier Paradise: Take the cable car to the highest station in Europe and enjoy breathtaking views of the Alps.
  • Gornergrat Railway: On the highest cog railway in Europe, you’ll admire the Matterhorn and other peaks over 4000m above sea level.

Go on an unforgettable winter adventure in Zermatt and experience Swiss alpine life.

3. Hallstatt, Austria: a fairytale by the lake

Visit the iconic lakeside village in Austria

Hallstatt is enchanting and likely familiar as it’s been featured in many an Instagram post. Thanks to its stunning lakefront location and alpine scenery, it’s one of Austria’s most famous winter destinations. The charm of this village is undeniable, with cobblestone streets, cozy cafés, and prehistoric origins. If possible, we recommend visiting during the off-season or outside of peak holiday times. The place is beautiful but, as you might have guessed, extremely popular.

Don’t miss:

  • Salt mine tour: Explore one of the world’s oldest salt mines and slide down the shafts, just as the miners once did.
  • 5 Fingers viewing platform: From this spectacular vantage point on the Dachstein, you can take in Hallstatt, the Hallstatt lake, and the surrounding area. The platform juts out like a hand, giving it its name.

Step into the ultimate winter wonderland of Hallstatt and immerse yourself in its magic with our recommended activities.

4. Banff, Canada: wild nature and peace of mind

Discover the untamed beauty of the Canadian Rockies

Outside Europe there are also countless places that shine in winter. Banff is one of them. As Canada’s top winter destination, it boasts snow-covered peaks, glacial lakes, and plenty of outdoor activities. Located in Banff National Park, this town offers a little bit of everything. Ski on stunning slopes or take a dip in thermal springs. Picture a warm soak surrounded by the beauty of the snow and nature.

Don’t miss:

  • Lake Louise: A magical sight in winter. Ice skating here is a must for your travel wish list.
  • Banff Upper Hot Springs: Warm up in these mineral-rich hot springs surrounded by snowy peaks.

Immerse yourself in Banff’s snowy splendor and explore the wild beauty of Canada.

5. Niseko, Japan: the world’s best snow

Discover an alternative side to Japan

When thinking of winter destinations, Japan might not immediately come to mind, but it certainly should! Niseko, on the island of Hokkaido, is famous worldwide for its powder snow. It’s a true dream for skiers and snowboarders. Some of our favorite activities include night skiing, relaxing in the hot springs, and savoring delicious Japanese cuisine in a stunning winter setting.

Don’t miss:

  • Skiing and snowboarding: Niseko’s extensive ski areas offer the best slopes in Japan. Snow enthusiasts from all over the world gather here every winter.
  • Onsen (hot springs): After a day on the slopes, unwind in one of Niseko’s natural hot springs, surrounded by snowy landscapes.

Immerse yourself in Niseko’s snowy paradise and experience another side of Japan.

6. Tromsø, Norway: northern lights and arctic landscapes

Guaranteed fun in polar Norway

Above the Arctic Circle lies Tromsø, a true winter wonderland that will enchant you with its icy beauty and magical natural landscapes. And if you’re lucky, you’ll get to witness the spectacular colors of the Northern Lights. With its traditional houses and warm Scandinavian hospitality, we’re sure you’ll fall in love with this Arctic city, which also serves as the perfect starting point for exciting nature excursions. Looking for an active winter holiday? Then this is the destination for you.

Don’t miss:

  • Northern Lights Safari: Did you know Tromsø is one of the best places in the world to see the northern lights? Don’t forget to pack your camera to capture this magical moment in all its glory.
  • Fjord cruises: Bundle up, bring hand and foot warmers, and venture out among the fjords on a boat. You’ll get to admire astonishing Arctic landscapes.

Discover the magic of Tromsø and let yourself be captivated by its polar beauty.

7. Prague, Czech Republic: a winter wonderland in the heart of Europe

Immerse yourself in Prague’s medieval charm

Prague’s medieval architecture and cobblestone streets become even more enchanting in winter, when the city is decked out for the holidays. The Czech capital is famous for its Christmas markets scattered throughout the city center, offering hours of carefree enjoyment with your loved ones. This season is rich in events and activities, including ice skating on temporary rinks, attending theater performances, and savoring steaming bowls of goulash. To warm up as you stroll through snowy streets, enjoy a steaming glass of svařák (Czech mulled wine).

Don’t miss:

  • Prague Castle: This majestic architectural complex becomes magical when blanketed in snow. You’ll feel like the protagonist of a fairytale.
  • Old Town Square Christmas Market: Wander through one of Europe’s oldest and most charming Christmas markets and try the trdelník (aka ‘chimney cake’) and other local specialties.

Discover Prague’s historical charm and prepare for an unforgettable trip, perfect for family travelers, too.

8. Swedish Lapland: a journey into the wild Arctic

Explore the untouched landscapes of northern Sweden

Swedish Lapland is another ideal winter destination for those who want to immerse themselves in snowy landscapes and dreamlike atmospheres. Here, the star of the show is the wild, unspoiled nature, offering plenty of heartwarming vistas. If you’re seeking an intimate atmosphere, scenic accommodations, breathtaking excursions, and a taste of Sami culture, then a trip to this Arctic region is just what you need.

Don’t miss:

  • Icehotel in Jukkasjärvi: Book well in advance to spend a magical night in this famous Icehotel, built entirely from snow and ice.
  • Dog sledding excursion: Go on a heart-racing ride through snowy landscapes, on a sled pulled by a team of huskies.

Head to Swedish Lapland and immerse yourself in the silent arctic landscapes.

9. Tallinn, Estonia: medieval pearl and snowy landscapes

Visit the best-preserved medieval town in Europe

Tallinn’s historic center will transport you into a winter fairytale with its enchanting snowy landscapes, cobblestone streets, medieval walls, and festive lights. This Baltic gem has remained somewhat off the main tourist routes, preserving its identity and authenticity. Stroll the streets, admire the gothic architecture of the buildings, and stop at one of the many cozy cafés for a hot drink. Don’t forget to shop at the city’s vibrant markets or unique boutiques.

Don’t miss:

  • Christmas markets in the historic center: Enjoy the festive atmosphere of this historic market and try some local sweets.
  • Toompea Hill: Snap some photos of the view from Toompea Cathedral Hill and marvel at the snowy rooftops and spires from a privileged vantage point.

Looking for a historic gem to visit this winter? Take a step back in time in Tallinn and enjoy the cozy Baltic atmosphere.

10. Lake Bled, Slovenia: a charming winter retreat

Discover this scenic Slovenian gem

Lake Bled, with its calm waters and iconic islet, becomes truly magical in winter. Here, you’ll find peace, natural beauty, and plenty of outdoor activities to enjoy in a postcard-perfect setting. Ideal for couples seeking tranquility and romance, this small lake is the perfect destination for a special trip.

Don’t miss:

  • Bled Castle: Perched on a cliff, Bled Castle offers spectacular views of the lake and surrounding mountains.
  • Boat ride to Bled Island: Hop on a traditional wooden pletna boat to reach Bled Island and visit its iconic little church.

Treat yourself to a weekend of pure tranquility at Lake Bled and enjoy a vacation full of winter magic.

Which of these winter destinations will you explore first? Whether you decide to ski on Switzerland’s snowy peaks or chase Norway’s northern lights, these destinations will give you a winter trip to remember.

Looking for more inspiration? Check out where to ski this winter.



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