POPLAND, officially Beijing Pop Mart City Park, is where that collecting frenzy takes physical form.
Spread across 40,000 square metres inside Chaoyang Park, it is the world’s first immersive city park dedicated entirely to Pop Mart characters, and visitor numbers in the first half of 2025 already surpassed the park’s full-year 2024 total.
This guide covers current ticket prices, the four themed zones, the best photo spots, how long to spend, and the practical details that foreign visitors often miss.
Whether you are a committed collector or simply Labubu-curious, here is what to expect.
Beijing Pop Mart City Park (POPLAND) is worth visiting for Pop Mart fans and anyone looking for an immersive, photo-rich experience in Beijing.
Tickets on KKday start from USD 10.83 on weekdays and USD 15.01 on weekends and public holidays. Plan for 4 to 6 hours to explore all four themed zones, shop, and dine.
Arrive before 11 AM on a weekday morning for the smoothest experience.
Book in advance since dining packages and park-exclusive merchandise sell out fast on weekends.
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Is Beijing Pop Mart City Park Worth Visiting?
POPLAND delivers on its core promise for Pop Mart fans.
The 4 themed zones offer genuine immersion: life-sized Labubu figures in a forest setting, Molly’s fairy tale castle, a lakeside area with character-branded installations, and a full Pop Street lined with interactive experiences.
The park’s souvenir shops carry items not available at any other Pop Mart outlet, including park-exclusive blind boxes limited to 2 per person per day, special edition plush toys, and accessories that serious collectors travel specifically to find.
The honest case for skipping it: POPLAND has no rides, no traditional amusement park entertainment, and no Universal Studios-style spectacle.
It is a leisurely, photography-focused park. The value is in being surrounded by a world you’d otherwise only encounter through a screen or a retail shelf.
| The park works best for Pop Mart collectors prioritising exclusive items, couples looking for an unusual photogenic afternoon, and families whose children recognise the characters. |
The park works best for Pop Mart collectors prioritising exclusive items, couples looking for an unusual photogenic afternoon, and families whose children recognise the characters.
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Don’t Miss the Park-Exclusive Merchandise at Popland
POPLAND’s souvenir shops carry park-edition blind boxes, Mokoko figures, plushies, blankets, pillows, hair accessories, and limited collaboration items unavailable at standard Pop Mart stores or online.
The blind box purchase limit of 2 per person per day is enforced, and on busy weekends, the most sought-after boxes sell out before early afternoon. If collecting is your priority, head to the shops first, then explore the zones.
The 4 Themed Zones at Beijing Pop Mart City Park
POP Street is the park’s main artery and the first area you’ll enter. It connects all four zones and houses several souvenir shops and carnival game installations.
Pick up your stamp passport here at the entrance. There are 8 stamp locations spread across the park, and it doubles as a useful map to ensure you cover every zone.
If you want to take part in the carnival experiences, upgrade to the Carnival Package at booking time rather than paying separately on the day.
LABUBU Adventure Forest is the standout zone for most visitors. The forest-themed area features life-sized Labubu figures set among treehouses, a fishing village, and a campground installation.
The Jungle Drum Bunny installation and the giant Labubu sculptures are the park’s most photographed subjects. Arrive here early in the day before foot traffic peaks.
MOLLY’s Castle is the park’s architectural centrepiece: a white fairytale castle that anchors the skyline and serves as the backdrop for a significant portion of the park’s best photos.
MOLLY’s Banquet Hall is located inside the castle, serving character-inspired dishes that blend Asian and Western cuisine. The castle reflects in the adjacent lake on clear days, creating the park’s most dramatically composed view.
The Lakeside Area wraps around the castle and offers the most open, relaxed setting in the park. The Yum Explorer-themed boat installation sits on the water and is the dedicated Dimoo photo spot.
The wider lake views give POPLAND its most atmospheric feel, especially in the early evening when the castle begins to illuminate.
Beijing Pop Mart City Park Ticket Types
(KKday prices as of 2026. Discounts and availability vary by date, so confirm current pricing at booking. Adults must be at least 141 cm tall. Tickets are in limited stock and require a second confirmation after ordering.)
| Ticket Option | What’s Included | KKday Price |
| 1-Day Park Ticket (Weekday) | Park admission | From USD 10.83 |
| 1-Day Park Ticket (Weekend / Public Holiday) | Park admission | From USD 15.01 |
| 1-Day Pass + 3 Unlimited Carnival Experiences (Weekday) | Park admission + unlimited plays at Lucky Delivery Station, Joyful Carnival, Street Game House, Panda Fever | From USD 20.57 |
| 1-Day Pass + 3 Unlimited Carnival Experiences (Weekend / Public Holiday) | Park admission + unlimited plays at Lucky Delivery Station, Joyful Carnival, Street Game House, Panda Fever | From USD 24.73 |
Most of POPLAND is something you walk through. The Carnival Package is something you do.
The 4 game locations, including Lucky Delivery Station, Joyful Carnival, Street Game House, and Panda Fever, are character-themed interactive experiences that put you inside the Pop Mart world rather than just in front of it.
Each location is repeatable, so if you find a favourite, you can go back. It is the only part of the park you cannot add after you arrive, so add it at booking.
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What the Carnival Games at POPLAND Are Actually Like
The 4 carnival locations, including Lucky Delivery Station, Joyful Carnival, Street Game House, and Panda Fever, are skill-based challenges: aim, throw, and precision games built around Pop Mart characters and theming.
Prizes are issued as blind box badges. You complete the challenge, you win a badge, but you do not know which character is inside until you open it.
The badges are park-exclusive and only available through the games, not in any souvenir shop.
Different booths offer different characters, so check the prize display at each location before committing to your play. Chasing a specific character means knowing which booth has it.
At Street Game House, the prize tier goes higher. Successful plays there can win a Labubu pillow, and at the top prize level, a giant Labubu plush that is not available for purchase anywhere in the park.
Each location in the Carnival Package is repeatable, so if you fall short on a challenge or want another attempt at a better prize, you go back.
Best Photo Spots at Beijing Pop Mart City Park
POPLAND is designed as a photography-first park, and the opportunities are well distributed across the zones.
MOLLY’s Castle facade is the park’s signature shot and works best in the morning when the light hits the white architecture directly.
The castle’s lake reflection is the more dramatic alternative for overcast or calm-water days. At night, the castle illuminates and becomes a completely different photograph.
In LABUBU Adventure Forest, the giant Labubu sculptures and the Jungle Drum Bunny installation are the park’s most popular photo subjects.
The treehouse and fishing village settings give a nature-framed, character-filled background that works even without professional equipment.
The Yum Explorer boat on the lake is the go-to Dimoo photo spot. Pair it with the broader lakeside view to capture the castle in the background.
Inside MOLLY Banquet Hall, the character-themed table settings and artfully presented food dishes make for an unusual detail photograph that most visitors are surprised by.
The outdoor parade runs at scheduled times throughout the day. Check the day’s schedule posted at the park entrance. Characters from across the Pop Mart universe appear in motion
Opening Hours and Best Time to Visit Beijing Pop Mart City Park
POPLAND is open 10 AM to 8 PM daily, with last entry at 7 PM. Tuesday and Wednesday mornings are the quietest periods across the week.
Avoid 2 PM to 5 PM, regardless of the day, because this is peak afternoon traffic. Weekends and public holidays are noticeably busier than weekdays.
For weather, spring (March to May) and autumn (September to November) give the most comfortable outdoor conditions and the best natural light for photos.
Winter is cold but genuinely crowd-free for visitors who don’t mind wrapping up.
Summer (June to August) is hot and humid, so the lakeside area becomes uncomfortable in peak summer afternoon heat.
Check the Beijing weather forecast before visiting, especially in spring, when rain and wind can quickly change conditions.
How Long to Spend at Beijing Pop Mart City Park
Plan for 4 to 6 hours for a complete visit covering all four zones, souvenir shopping, and a sit-down meal or snack break.
The zones themselves take around 2 hours to walk through properly.
Add 30 to 45 minutes per souvenir shop stop for collectors, 60 to 90 minutes for a full dining experience at MOLLY Banquet Hall, and time for interactive games.
A morning arrival lets you park at the park’s quietest and gives you enough time to be finished well before peak afternoon crowds.
If POPLAND is part of a broader Beijing day, the park pairs naturally with a walk through Chaoyang Park itself or a visit to nearby Sanlitun.
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How to Get to Beijing Pop Mart City Park
By metro, take Line 14 and get off at Chaoyang Park Station. Follow the exit signage toward Chaoyang Park, then walk to West Gate (Gate 3), the dedicated POPLAND entrance. Journey time from central Beijing is approximately 40 to 45 minutes.
Taxis and ride-hailing services (Didi) are practical if you are travelling from areas without direct access to Line 14. Show your driver the destination in Chinese: 朝阳公园 Pop Mart 城市乐园 (Chaoyang Park Pop Mart City Park, West Gate 3 entrance).
Get your Beijing eSIM before you arrive, which is essential for Didi, navigation, and in-park mobile payments.
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Foreigner’s Guide to Beijing Pop Mart City Park Entry
Bring your passport. Passport verification replaces the scanning of printed tickets at the main gate. A copy on your phone is not sufficient, so bring the physical document.
Download your QR code before leaving your hotel. Mobile data can drop on the metro. Screenshot your booking QR code and save it to your photo library so it opens without connectivity.
Your ticket is date-specific. Entry is valid only on your selected visit date. Reschedules must be handled in advance through your booking provider, not at the gate.
Set up WeChat Pay or Alipay before you arrive. Almost all in-park purchases, including merchandise, food, and drinks, are handled through mobile payment. Foreign credit cards can be linked to both apps.
Collect your stamp passport at the gate. This is free with entry and marks 8 locations across all four zones. It is the most reliable way to ensure you don’t miss any part of the park.
Note the phone number restriction when booking. Each phone number can only be used to place one KKday order for this product. If multiple people from the same group are booking separately, use different phone numbers for each order.
Expect a second confirmation after booking. Tickets are in limited stock. After placing your order on KKday, a second confirmation is required before your ticket is fully secured. Allow for this before making travel plans around a specific date.
FAQs About Beijing Pop Mart City Park
Is POPLAND Beijing mainly indoors or outdoors? What if it rains?
POPLAND is primarily an outdoor park. All 4 themed zones, the souvenir shops, carnival games, and most photo spots are open-air.
The main indoor space is the MOLLY Banquet Hall inside the castle. Light rain reduces crowds and is manageable with an umbrella; heavy rain makes the outdoor experience uncomfortable.
If rain is forecast, a dining package gives you a confirmed indoor anchor for your visit without a pre-booked table at MOLLY Banquet Hall.
Can I find exclusive Labubu items at POPLAND that aren’t sold anywhere else?
Yes. POPLAND carries park-exclusive Labubu blind boxes, plush figures, and accessories not available at standard Pop Mart stores or through the Pop Mart app worldwide.
These are the items that bring dedicated collectors to Beijing specifically. Popular colourways sell before mid-afternoon on busy weekends, so prioritise the shops early in your visit.
Is POPLAND Beijing suitable for children?
Yes, for children who know Pop Mart characters. There are no rides, so it suits older children who enjoy exploring and games rather than physical play.
All visitors must be 141 cm or taller for the standard adult ticket. Check entry conditions for younger children when booking. Pathways are flat and stroller-friendly throughout the park.
Plan Your Visit to Beijing Pop Mart City Park
POPLAND is one of Beijing’s more distinctive half-day experiences, particularly for anyone already interested in Pop Mart or the broader world of collectable art toys.
The park-exclusive merchandise alone justifies the trip for serious fans.
For curious first-timers, the combination of life-sized character installations, thoughtful food, and genuinely photogenic design makes it a worthwhile detour from the city’s more conventional tourist circuit.
Book your Beijing Pop Mart City Park tickets on KKday and enjoy 5% off your first booking via the KKday app.
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