Pairing fashion with hospitality
It’s no longer enough for a hotel to slap its logo on a ball cap, a luggage tag, or—perish the thought—an ashtray. These days, properties are giving the resort souvenir fresh appeal, stocking their gift shops with high-style collaborations that reflect a sense of place.
Royal Mansour Marrakech
Early this year, Royal Mansour Marrakech (royalmansour.com; doubles from US$1,000) teamed up with Christian Louboutin to create babouche slippers (from US$558) that echo the hotel’s Moorish details. Jewelry designer Mercedes Salazar has launched a line of colorful earrings and embroidered bangles inspired by the Luxury Collection’s Mexican properties (from US$150; luxurycollectionstore.com).
Il Pellicano
Tuscany’s Hotel Il Pellicano (hotelilpellicano.com; doubles from US$777) has partnered with Birkenstock for Il Dolce Far Niente, a collection of sandals (from US$110) that radiate the seaside resort’s signature sprezzatura.
Belmond Hotel Cipriani
Meanwhile, in Venice, Belmond Hotel Cipriani (belmond.com; doubles from US$1,519) debuted bags (from US$1,345) created with Dellaluna, a local leather atelier that works with some of the world’s best-known fashion houses. In forging these partnerships, hotels are bidding to be more than mere hospitality companies—they’re trying to make themselves full-fledged luxury lifestyle brands.— LILA HARRON BATTIS
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