W Hotels Opens the Doors to W Melbourne

It’s time to press play. W Hotels Worldwide, part of Marriott International, today opened the doors to Melbourne’s first luxury lifestyle hotel – W Melbourne – at 408 Flinders Lane. In the heart of an eclectic dining and edgy fashion district, W Melbourne brings the community’s iconic laneway culture and emerging music scene to life. Inspired by the contrasts of the city, the hotel slowly reveals itself to visitors as guests peel back layers to unearth the unique personality of each space. “Melbourne is the perfect locale for the playfully luxe spirit of the W brand and we could not be more excited to unveil this highly anticipated hotel to the world,” said Jennie Toh, Vice President of Brand Marketing

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