How to Have a Spirit-Calming Cultural Immersion in Seoul



Korean traditions are timeless and moving. Try a tea ceremony at the 130-year-old Rakkojae house in Bukchon village, or a Bojagi wrapping class with HOHODANG. Andaz Seoul Gangnam guests have complimentary access to the stunning Hyundai Card Cooking and Travel Library, and an exclusive invitation to a SULWHASOO make-up lesson. Han River is good for Chimac and a picnic, and watch out for K-pop stars on Cheongdam-dong!


Apgujeong Rodeo Street

Once we get going on shopping in Seoul, we could go on forever. Top picks: find the hottest local designers on Apgujeong Rodeo Street and all the international big names in bright lights on Cheongdam-dong Fashion Street. And you can’t beat Hyundai Department Store Apgujeong Main’s convenience, three minutes away.



One of the delights of Seoul is its enthralling food culture, with an infinite number of foods in the streets and alleys. The genius Andaz interpretation of that vibe is JOGAKBO, which means “traditional Korean patchwork,” and is a tapestry of all culinary cravings. Keep things light and easy at Champagne & Chocolate, Bites & Wine and the Cocktail Bar. For bigger appetites, dine on locally sourced, sustainable seafood and meats at Middle House, or take in a chef show at South House, where Asian-inspired dishes are whipped up in a marble kitchen. For an easy coffee or grab-n-go? Hit up A’+Z.


Andaz Seoul Gangnam

When a hotel tells you its inspiration is gift-giving, you know it’s got generosity of spirit in its soul. Andaz Seoul Gangnam is themed on Bojagi, the Korean wrapping cloth used in important ceremonies and to preserve luck in presents, and that sense of community and culture carries throughout the lovely, light-filled property. All art in the hotel was made by artists from Seoul or with deep roots in it, and the Bojagi motif carries from the architectural design through to the custom fragrance made to recall the scent of Wormwood in those traditional cloths. Such attention to detail—we’re truly grateful.

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